How specialty coffee has raised the bar in the hospitality industry

In hotels, restaurants, bars, and other hospitality venues around the world, coffee accounts for a significant portion of sales. Traditionally speaking, however, these hospitality businesses have served low-quality coffee with little focus on flavour, brewing methods, or sustainability.

But coffee is integral to the customer or guest experience. A recent US survey found that 60% of people said high-quality coffee was an important part of their hotel or holiday rental stay, with 50% admitting to packing their own coffee in case the available products didn’t meet their expectations.

As the specialty coffee market continues to grow, its influence can be felt in the wider hospitality industry. Now more than ever, hotels are paying close attention to their coffee offerings to elevate the guest experience and meet the growing demand for better-quality options.

In the article at Perfect Daily Grind^TM , Naji Sourati, co-founder of Mattina Artisan Roastery shares his insight on how specialty coffee is redefining quality standards in hotels.

Read the full article at the link