Improving Coffee Quality in Hotels and Restaurants

Whether enjoyed in a dining area or as part of in-room service, coffee plays a huge role in shaping a hotel guest’s overall experience. Despite this, some still provide low-quality options, including instant coffee sachets or poorly prepared espresso and filter coffee.

A study by UCC Coffee found that 75% of hotel guests rated the coffee offerings as “poor” or “average”, with a third also saying that a bad coffee experience would make them less likely to return.

“The overall customer experience in a hotel is not restricted to one thing or product,” says Naji Sourati, the owner and founder of Mattina Artisan Roastery “It’s many factors, like whether they slept well or if the food was good. Coffee is one of these touch points that customers will remember, especially if it's bad, and they will be vocal about it.”

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